Inspired by the news that a boy who used to bully her at school now listens to her music, Beth shares, "I heard that he and his friends respect me because I decided to pursue my dreams and do something different instead of following the standard career path. I have to admit, it felt pretty great to hear that!" Despite its feel-good melodies, there is a juxtaposition between the music and lyrics, with a deeper element recognising how serious bullying is and why we do it. Keeping explains, "Whether it's at school or in the workplace, bullying happens when those who are popular or powerful in some way choose to use that power against others. And usually this behaviour is driven by something deeper such as insecurity, peer pressure, personal trauma or having been bullied themselves." The song reminds listeners that we all have a choice - we can choose to bully and to retaliate, or we can choose peace, and understand and forgive those who have used their power against us.

Produced by Kaity Rae (The Shires, Lisa Pac) "Cool Kids" sonically blends bass heavy, plucky instrumentation with minimalist production styles inspired by the likes of Taylor Swift and Lauv. Honest, sassy lyrics narrate some of Keeping's real life experiences, referencing some of her previous singles as a lighthearted hint that the "cool kids" have been listening to them. The fun pop song treads the line between confidence and vulnerability, acting as an infectious, dance worthy track to help others going through a similar experience.

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